Martha Stewart awards

Martha Stewart American Made Finalists: Kempton & Co., Drink More Good, Son of a Sailor

Martha Stewart's 2014 American Made Awards celebrate the best independent local makers working in the country today, rewarding superior workmanship and refined technique--it's an award that gets straight to the heart of what drives Strolby every day. We're especially excited to announce that three Strolby partners have made the finals. (more…)

Current Diversions: Silver Stud Earrings

When I first started working on Strolby, people would occasionally ask why we need “another” shopping website. I've always answered the question with my silver stud earrings story. (more…)
Alabama General Store 1936

7 Great Brooklyn General Stores

The general store, a once-central crutch of American life more recently relegated to pit-stop status on country weekend getaways, is having a serious comeback. Around Brooklyn, general stores are curating inventories of well-made small-batch goods, where you're guaranteed to find something you forgot you needed. (more…)
bookish concepts2

(Bookish) Concepts: Strolby’s Inspiration Board

As the annual Brooklyn Book Festival approaches, we've got literature on our minds, the ways words can be represented visually, styles surrounding literary scenes, and the literary scenes themselves. Here are our bookish inspirations as we enter autumn... (more…)
Capsule SS 2015

Highlights from the Capsule Women’s S/S 2015 Show

As the Capsule Women's S/S 2015 show got underway this past weekend in Manhattan, we stopped in to say hello to some of Strolby's current partners (Species By The Thousands, Brookes Boswell) and to see what's in store for spring from independent designers around the country. (more…)
Champagne at Henry Public

Cheers! Strolby Turns One!

A year ago we launched Strolby with just five shops selling their wares on our site. Our number of partner shops has since grown to 43, with more coming on every week. We've expanded our reach from Brooklyn to include the Hudson Valley, Marfa, New York Beach towns and soon, Austin. Along the way, we've been amazed at every turn as we watched Strolby evolve and thrive. (more…)
Dekalb Ave3

A Stroll Down … Dekalb Avenue in Fort Greene

Fort Greene's Dekalb Avenue has always maintained a dual personality: a bustling commercial strip on one hand; far enough off the beaten path (aka a subway line) to feel remote, on the other. In recent years, the street's restaurants--pioneered by Madiba and Chez Oscar and followed up by New Brooklyn classics like Ici, the General Greene, Roman's and Walters--have made it a destination with a reach far beyond the neighboring blocks. (more…)

Our New (and Ongoing!) Instagram Hashtag Challenge

It's pretty simple, Strolby customers! Post an Instagram featuring your Strolby purchase, tag it with #gotitonstrolby, make sure you're following Strolby on Instagram, and you may win a $50 Strolby gift certificate! Winner chosen once every two months by our completely subjective process. (more…)

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